Specialized Master in Marketing Communications Management

The Specialized Master in Marketing Communications Management program aims to make available a graduate program to young executives who may have minimal professional experience and tap marketing practitioners who wish to re-tool and advance their knowledge on their field with an opportunity to conduct an independent study on a firm and propose solutions that will rectify an existing program without going through the rigors of a 4-year graduate program. The program also aims to develop marketing practitioners to become strategic, practical, and ethical in their business decisions while equipping them with the necessary skills on digital data technology and practices today. 

By the end of the program, SMHCM students would be able to: 

• analyze business, brand and management-level communication theories to aid in the development of innovative solutions to management-level communication problems using various decision-making tools, and actual Philippine cases; 

• formulate strategies responsive to global marketing communication management challenges and opportunities aptly creating relevant marketing communication business cases; 

• develop the 21st-century leadership skills particularly respect for diversity when dealing with people from various disciplines and cultural backgrounds, promote inclusion through policies, practices, and workplace interaction, and responsive to the impact of the evolving technology; 

• integrate workplace professionalism and ethical standards when implementing brand, management-level communication, and conflict decisions; 

• develop communication skill effective in strategic conflict resolution and persuasive techniques; and 

• propose solutions to a brand, organizational, or management-level communication problem using a capstone project.