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Bachelor of Arts in Communication
Bachelor of Arts in Communication
AB Communication is a field of study that covers the various ways in which humans communicate at various levels. From verbal to non-verbal forms of communication using different platforms and emerging technologies. It focuses on the creation of messages and analysis of meanings in different contexts using diverse media platforms. It aims to equip students with the knowledge and skills in the theory and practice of communication applicable in various media professions.
Program Goals
Upon successful completion of the program, students will be able to:
- Exhibit their competence in assessing, organizing, producing, sharing and utilizing information and knowledge;
- Communicate with advanced competence in using different formats and platforms (print, broadcast, and online);
- Prepare in the conduct of communication/media plan, media research, and evaluation.
- Develop and produce communication materials in different formats and platforms;
- Demonstrate communication management and leadership skills as well as develop entrepreneurial capabilities;
- Adhere to ethical standards in the practice of their profession;
- Demonstrate a development orientation in communication work; and
- Apply communication theories/models, principles, practices, and tools in development work
Program Curriculum
Public Relations Track
- English for Purposive Communication
- Diskurso sa Filipino
- Critical Thinking
- Our Christian Faith and Lasallian Identity
- Physical Activities Toward Health and Fitness 1 (Movement Competency Training)
- Towards One Goal: Social Transformation
- Introduction to Communication
- Broadcasting Principles and Practices
- Student Engagement Program
- Mga Babasahin Hinggil sa Kasaysayan ng Pilipinas
- Ang Buhay at mga Akda ni Rizal
- Understanding the Self
- Christian Discipleship in the Modern World
- Physical Activities Toward Health and Fitness 2 (Exercise‑Based Fitness Activities)
- Community Service by Focus Programs (HELPS)
- Mathematics in the Modern World
- Visual Communication
- Communication, Culture and Society
- The Contemporary World
- Peace Studies
- Christian Commitment in Contemporary Society
- Physical Activities Toward Health and Fitness 3 (Individual–Dual Sports/Dance)
- Classic Literatures of the World
- Science, Technology and Society
- Communication and Media Theory
- Organizational Communication
- Ethics
- Art Appreciation
- The Catholic Social Teaching and Our Social Responsibility
- Physical Activities Toward Health and Fitness 4 (Team Sports)
- Introduction to Film
- Journalism Principles and Practices
- Advertising Principles and Practices
- Public Relations Principles and Practices
- Social Media Principles and Practices
- Communication Research
- Integrated Marketing Communication
- Thesis 1
- Radio and Television Production and Techniques
- Brand, Identity and Reputation Management
- Issues Management and Crisis Communication
- Philippine Popular Culture
- Knowledge Management
- Communication / Media Laws and Ethics
- Communication Planning
- Development Communication
- Thesis 2
- Environmental Science
- Public Relations Management
- Justice and Inclusions
Practicum (minimum of 240 hours)
- Foreign Language (Nihongo)
- English in the Workplace
- Cross‑Cultural Communication
- Communication Management
- Risk, Disaster and Health Communication
- Enterprise Communication for Society
- Stakeholder Relations
- Practicum / Internship
Career Options
- Content Creator
- Customer / Investor Relations
- Digital Marketing Director
- Journalist
- Sales & Marketing
Career Pathways
- PR Coordinator
- Media Relations Associate
- Junior Publicist.
- PR Manager
- Communications Director
- Crisis Management Consultant
- Spokesperson.
- Production Assistant (PA)
- Assistant Editor
- Script Reader
- Camera Operator.
- Film Director
- Producer
- Cinematographer
- Showrunner
- Post-Production Supervisor.
- Junior Copywriter
- Media Planner
- Account Coordinator
- Social Media Specialist
- Creative Director
- Art Director
- Strategy Director
- Brand Manager.
Faculty Profile
Your future starts here.
Contact Information
College of Liberal Arts and Communication
 | Room 207, Julian Felipe Hall, De La Salle University Dasmariñas, Brgy. Fatima 1, Dasmariñas City, Cavite, Philippines, 4115 |
 | clacsecretary@dlsud.edu.ph |
 | Cavite Line: +63 (46) 481.1900 Manila Line: +63 (2) 8779.5180 |
 | Local Number: 3072 |
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