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BSBA Major in Marketing Management
Bachelor of Science in Business Administration Major in Marketing Management
The BSBA major in Marketing Management program develops ethically grounded and analytically skilled marketing graduates with core competencies in consumer behavior, brand and digital marketing, market research, and marketing analytics for customer-centric, data-driven decision-making in local and global contexts. The program integrates specialization in Marketing Communication and Business Analytics, with service learning and sustainability embedded through community- and industry-based projects. Graduates are prepared for employment in marketing and related fields, entrepreneurship, or advanced studies in business and management.
Specialization Track in Business Analytics
It is the track that develops the skill to use today's technology in generating and interpreting data from research, consumer purchases, audience reactions on social media content, materials and labor cost and expenses, production and delivery lead time, etc., and predict the behavior of the market. It develops the ability to be one step ahead of competitors and consumers.
Program Goals
This program aims to develop graduates who are able to:
1. Apply critical and creative thinking in making ethical and strategic business decisions in local and global environment.
2. Use interpersonal, communication, and negotiation skills suitable to the international professional environment.
3. Demonstrate a proactive attitude towards lifelong learning.
4. Formulate appropriate and effective marketing strategies.
5. Integrate digital literacy, research skills, numeracy, and service orientation in the selection and use of business analytics tools for evidence-based decision-making.
6. Apply corporate citizenship as a guiding value when making sustainable strategic choices.
7. Evaluate relevant business processes responsive to the needs and opportunities across departments.
8. Demonstrate Lasallian graduate attributes in relating with all stakeholders.
Career Pathways
Account Executive
Account Manager
Advertising Executive
Brand Associate
Brand Manager
Brand Specialist
Campaign Planner
Copywriter
Corporate Communications Associate
Corporate Communications Officer
Digital Marketing Specialist
Distributions Associate
Distributions Officer
Management Trainee in Marketing
Marketing Analyst
Marketing Assistant
Marketing Communication Associate
Marketing Communication Associate
Marketing Communication Manager
Marketing Consultant
Marketing Director
Marketing Events Associate
Marketing Events Officer
Marketing Events Specialist
Marketing Officer
Marketing Researcher
Marketing Specialist
Media Planner
PR Advertising Officer
PR Advertising Specialist
PR Writer
Product Assistant
Product Manager
Public Relations Officer
Public Relations Specialist
Relationship Officer
Sales Associate
Sales Officer
Service Associate
Social Media Manager
Social Media Specialist
Associate, Search & Social
Business Intelligence Analyst
Customer Insights Manager
Data-Driven Product Manager
Marketing Analyst
Marketing Data Analyst
Marketing Strategist
Predictive Analytics Specialist
Social Media Analyst
Roles that combine marketing knowledge with data analysis to understand customers and markets.
Marketing Analyst
Marketing Analytics Specialist
Consumer Insights Analyst
Customer Insights Analyst
Market Research Analyst
Shopper Insights Analyst
Category Analyst
Pricing Analyst
Promotion Analyst
Brand Analytics Analyst
Roles Focus on analyzing data to support decision-making across departments.
Data Analyst
Business Analyst
Business Intelligence (BI) Analyst
Reporting Analyst
Performance Analyst
Strategy Analyst
Revenue Analyst
Sales Analytics Analyst
For students interested in online marketing, campaigns, and growth.
Digital Marketing Analyst
Performance Marketing Specialist
Growth Marketing Analyst
SEO Analyst
Paid Media Analyst
CRM Analyst
Marketing Automation Specialist
Common in consumer goods, retail, and market research companies.
Trade Marketing Analyst
Category Insights Analyst
Retail Analytics Analyst
Demand Analyst
Revenue Growth Management Analyst
Sales Planning Analyst
Product Analyst
Product Marketing Analyst
Growth Analyst
Customer Experience Analyst
Product Insights Analyst
For bigger-picture business and strategic decision-making.
Marketing Strategy Analyst
Commercial Strategy Analyst
Business Strategy Analyst
Management Consulting Analyst
As professionals gain experience, titles may evolve into:
Senior Marketing Analyst
Insights Lead
Marketing Analytics Manager
Consumer Insights Manager
Business Intelligence Manager
Director of Analytics
Career Options
- Marketing Analyst
- Digital Marketing Analyst
- Marketing Research Analyst
- Marketing Manager
- Brand Manager
- Marketing Consultant
- Advertising Manager
- Public Relations Specialist
- Content Marketing Manager
- Marketing Communications Manager
Your future starts here.
Contact Information
College of Busines in Administration and Accountancy
 | Room 101, Gregoria De Jesus Hall, De La Salle University – Dasmariñas, Brgy. Fatima 1, Dasmariñas City, Cavite, Philippines, 4115 |
 | cbasecretary@dlsud.edu.ph |
 | Cavite Line: +63 (46) 481.1900 Manila Line: +63 (2) 8779.5180 |
 | Local Number: 3023 |
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