Be a Lasallian: DLSU-D High School Admissions Open for S.Y. 2027-2028

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BSBA Major in Marketing Management with Specialization in Integrated Marketing

BSBA Major in Marketing Management with Specialization in Integrated Marketing

Bachelor of Science in Business Administrations Major in Marketing Management with Specialization in Integrated Marketing

Bachelor of Science in Business Administrations Major in Marketing Management with Specialization in Integrated Marketing

The BSBA major in Marketing Management program develops ethically grounded and analytically skilled marketing graduates with core competencies in consumer behavior, brand and digital marketing, market research, and marketing analytics for customer-centric, data-driven decision-making in local and global contexts. The program integrates specialization in Marketing Communication and Business Analytics, with service learning and sustainability embedded through community- and industry-based projects. Graduates are prepared for employment in marketing and related fields, entrepreneurship, or advanced studies in business and management. 

Program Goals

Program Goals

This program aims to develop graduates who are able to: 

1. Apply critical and creative thinking in making ethical and strategic business decisions in local and global environment. 

2. Use interpersonal, communication, and negotiation skills suitable to the international professional environment. 

3. Demonstrate a proactive attitude towards lifelong learning. 

4. Formulate appropriate and effective marketing strategies. 

5. Integrate digital literacy, research skills, numeracy, and service orientation in the selection and use of business analytics tools for evidence-based decision-making. 

6. Apply corporate citizenship as a guiding value when making sustainable strategic choices. 

7. Evaluate relevant business processes responsive to the needs and opportunities across departments. 

8. Demonstrate Lasallian graduate attributes in relating with all stakeholders. 

Career Pathways

  • Account Executive 

  • Account Manager 

  • Advertising Executive 

  • Brand Associate 

  • Brand Manager 

  • Brand Specialist 

  • Campaign Planner 

  • Copywriter 

  • Corporate Communications Associate 

  • Corporate Communications Officer 

  • Digital Marketing Specialist 

  • Distributions Associate 

  • Distributions Officer 

  • Management Trainee in Marketing 

  • Marketing Analyst  

  • Marketing Assistant 

  • Marketing Communication Associate 

  • Marketing Communication Associate 

  • Marketing Communication Manager 

  • Marketing Consultant 

  • Marketing Director 

  • Marketing Events Associate 

  • Marketing Events Officer 

  • Marketing Events Specialist 

  • Marketing Officer 

  • Marketing Researcher 

  • Marketing Specialist 

  • Media Planner 

  • PR Advertising Officer 

  • PR Advertising Specialist 

  • PR Writer 

  • Product Assistant 

  • Product Manager 

  • Public Relations Officer 

  • Public Relations Specialist 

  • Relationship Officer 

  • Sales Associate 

  • Sales Officer 

  • Service Associate 

  • Social Media Manager 

  • Social Media Specialist 

  • Associate, Search & Social 

  • Business Intelligence Analyst 

  • Customer Insights Manager 

  • Data-Driven Product Manager 

  • Marketing Analyst 

  • Marketing Data Analyst 

  • Marketing Strategist 

  • Predictive Analytics Specialist 

  • Social Media Analyst 

Roles that combine marketing knowledge with data analysis to understand customers and markets.  

  • Marketing Analyst  

  • Marketing Analytics Specialist  

  • Consumer Insights Analyst  

  • Customer Insights Analyst  

  • Market Research Analyst  

  • Shopper Insights Analyst 

  •  Category Analyst 

  •  Pricing Analyst  

  • Promotion Analyst  

  • Brand Analytics Analyst 

  • Roles Focus on analyzing data to support decision-making across departments. 

  • Data Analyst  

  • Business Analyst  

  • Business Intelligence (BI) Analyst  

  • Reporting Analyst  

  • Performance Analyst  

  • Strategy Analyst  

  • Revenue Analyst  

  • Sales Analytics Analyst 

For students interested in online marketing, campaigns, and growth.  

  • Digital Marketing Analyst  

  • Performance Marketing Specialist  

  • Growth Marketing Analyst  

  • SEO Analyst  

  • Paid Media Analyst  

  • CRM Analyst  

  • Marketing Automation Specialist 

Common in consumer goods, retail, and market research companies.  

  • Trade Marketing Analyst  

  • Category Insights Analyst  

  • Retail Analytics Analyst  

  • Demand Analyst  

  • Revenue Growth Management Analyst  

  • Sales Planning Analyst 

  • Product Analyst  

  • Product Marketing Analyst  

  • Growth Analyst  

  • Customer Experience Analyst 

  • Product Insights Analyst  

For bigger-picture business and strategic decision-making.  

  • Marketing Strategy Analyst  

  • Commercial Strategy Analyst  

  • Business Strategy Analyst  

  • Management Consulting Analyst    

As professionals gain experience, titles may evolve into:  

  • Senior Marketing Analyst  

  • Insights Lead  

  • Marketing Analytics Manager  

  • Consumer Insights Manager  

  • Business Intelligence Manager  

  • Director of Analytics 

Faculty Profile

Name

Academic Qualifications

Undergraduate DegreeGraduate DegreeDoctoral Degree

Amparo, Mary Felidora Florinor M. 

Bachelor of Arts in Communication major in Journalism 

Master of Business Administration (non-thesis) 

Doctor of Philosophy in Business Administration  

Aterrado, Anna Liza P. 

Bachelor of Science in Business Administration major in Marketing 

Master in Business Administration (non-thesis) 

Doctor of Business Administration  

Paulino, Emmanuel P. 

Bachelor of Science in Commerce major in Computer Management 

Master in Business Administration  

Doctor of Business Administration  

Rayray, Mian D. 

Bachelor of Arts major in Mass Communication 

Master in Business Administration  

Doctor of Philosophy in Business Administration (dissertation writing) 

Reyes, Evangeline B. 

Bachelor in Business Management major in Marketing 

Master of Arts in Education major in Educational Management 

Doctor of Philosophy in Business Administration  

Rington, Djhoana M. 

Bachelor in Hotel & Restaurant Management 

Master in Business Administration 

Doctor of Philosophy  in Development Administration major in Leadership(waiting for TOR & Diploma) 

Bautista, Ma. Chona O. 

Bachelor of Science in Commerce major in Economics 

Master of Business Administration 

Doctor of Philosophy in Business Administration (dissertation writing) 

Bermudo, Genelyn T. 

Bachelor of Arts in Communication 

Master of Marketing Communications 

 

Cortez, Arvin Jay L. 

Bachelor of Science in Business Management major in Marketing Management 

Diploma in Business Administration (thesis) 

 

Ferrer, Alvin S. 

Bachelor of Science in Business Administration major in Marketing 

Master in Business Administration (thesis) 

 

Masanga, Luisito P. 

Bachelor of Science in Mechanical Engineering 

Master in Business Administration 

Doctor of Philosophy in Management  

Merais, Danilo R. 

Bachelor of Science in Commerce major in Management 

Master in Business Administration 

Doctor of Philosophy in Management 

Your future starts here.

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College of Business Administration and Accountancy

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Contact Information

College of Business Administration and Accountancy
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Room 101, Gregoria De Jesus Hall, De La Salle University – Dasmariñas,

Brgy. Fatima 1, Dasmariñas City, Cavite, Philippines, 4115 

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cbasecretary@dlsud.edu.ph 
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Cavite Line: +63 (46) 481.1900 

Manila Line: +63 (2) 8779.5180 

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Local Number: 3023 
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